What information do we collect about you?
In order to process your requests, we may have to collect personal information about you. This includes, but is not limited to: your name, address, email address, telephone number.
In addition, we collect technical information such as what device you are using, as well as information about your visits to and your activity on our websites including the content (and any advertisements) that you view and interact with, the address of the website from which you arrived, the pages you view, the links you click, the length of your internet browsing session, your IP address and the approximate location at the time of browsing. Some of this information is collected using cookies or similar technologies.
How will we use the information about you?
We will use the information you provide to us to process your requests. We may also use this information to communicate with you directly, for example to notify you about an account you hold with us or to deliver newsletters.
We will use the information we automatically collect about you to analyse web usage and compile aggregate statistics about our users. We may share this aggregated data with third parties after removing identifying information about our users.
Personalisation and advertising
MidCity Place may use your information to serve you personalised content, services and communications as well as targeted advertising on our websites, and selected partner websites (e.g. Facebook, Instagram or Twitter). We may do this by matching, combining or linking the different sources of information we hold about you (e.g. linking your contact or subscriber information with your activity across our websites or by linking your activity on our websites across all your devices using your email or social media log-in details) or by creating segments based on various factors such as your age and gender, your device details or your inferred interests. We work with data management platform providers to assist with this process.
We may share some of your information with advertisers, ad servers and ad networks to deliver targeted advertising on our website, but this will not include any information that directly identifies you. However, by interacting with or viewing an advert, you should be aware that the third party may make the assumption that you meet the targeting criteria used to display the advert.
Where we have the appropriate permissions, we will use your information to market and advertise products and services from MidCity Place, and occasionally third-party products and services that may be of interest to you including offers, advertisements, competitions or commercial communications by email or our websites or social media channels. You may be contacted directly by MidCity Place for these purposes.
What will we disclose to third parties?
We might share information with third parties, including the property owner.
We may provide aggregate information to advertisers and business partners, including information relating to site traffic and web usage, to enable us to sell advertising and monitor the success of our business partnerships.
MidCity Place reserves the right to disclose personal information in order to comply with the law, applicable regulations and government requests. We also reserve the right to use such information in order to protect our operating systems and integrity as well as other users.
How do we protect your information?
Once we have received your data we will ensure that it is treated with the utmost respect and that it is in accordance with the Data Protection Act 1998 and any applicable regulations. Your data will be stored on our secure server within the UK. We follow strict security procedures in order that the data we collect is stored and disclosed appropriately and securely. Unfortunately, the transmission of information via the internet is not completely secure. Although MidCity Place will do its best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk.
Your rights to access your personal information
Use of your information outside the European Union
Some of the organisations to which we may disclose your personal information are situated outside of the European Union. In order to provide you with the products and services you require, we may need to transfer your personal information to these countries, but will only do so in accordance with the provisions of the European Union’s regulations on privacy and data protection including the General Data Privacy Regulation (May 2018).